The Bhagavad Gita, written thousands of years ago, enlightens us on all managerial techniques
leading us towards a harmonious and blissful state of affairs in place of the conflict, tensions, poor
productivity, absence of motivation and so on, common in most of Indian enterprises today – and
probably in enterprises in many other countries.
The modern (Western) management concepts of vision, leadership, motivation, excellence in work,
achieving goals, giving work meaning, decision making and planning, are all discussed in the
Bhagavad Gita. There is one major difference. While Western management thought too often deals
with problems at material, external and peripheral levels, the Bhagavad Gita tackles the issues from
the grass roots level of human thinking. Once the basic thinking of man is improved, it will
automatically enhance the quality of his actions and their results.
The management philosophy emanating from the West is based on the lure of materialism and on a
perennial thirst for profit, irrespective of the quality of the means adopted to achieve that goal. This
phenomenon has its source in the abundant wealth of the West and so 'management by
materialism' has caught the fancy of all the countries the world over, India being no exception to this
trend. My country, India, has been in the forefront in importing these ideas mainly because of its
centuries old indoctrination by colonial rulers, which has inculcated in us a feeling that anything
Western is good and anything Indian, is inferior.
The result is that, while huge funds have been invested in building temples of modem management
education, no perceptible changes are visible in the improvement of the general quality of life ‐
although the standards of living of a few has gone up. The same old struggles in almost all sectors of
the economy, criminalization of institutions, social violence, exploitation and other vices are seen
deep in the body politic.
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