The concept of Internet marketing began in the nineties. As
technology developed, more consumers began using the Internet for
entertainment and research. Businesses adapted to this trend and began
advertising their products and services online. Internet advertising
boomed with the growth of major search engines including Google, Yahoo,
and MSN. People of all demographic groups use the Internet, and
companies can easily access a variety of vertical markets.
Internet marketing is growing in leaps and bounds, and advertising
strategies are developing. Strategies include search engine marketing
(SEM), affiliate marketing, email marketing, display advertisement,
social media optimization, online public relations, mobile analysis,
viral marketing, web analytics, and interactive advertising.
Search Engine Marketing
This tool optimizes your online marketing by helping you promote your
products and services. When people use search engines, they type
particular keywords. Companies work with these keywords to make sure
that their products are prominent in a user's search result. They market
themselves by identifying key words. Search engine marketing can use
paid search methods, local search methods, and product search methods.
Affiliate Marketing
Affiliate marketing is a web-based technique that utilizes a network
of companies or websites. Businesses and websites will market other
businesses and websites. This marketing practice rewards affiliates.
Affiliate programs compensate relationships in three ways: Cost per Sale
(CPS), Cost per Click (CPC), and Cost per Action (CPA).
Display Advertising
Banner ads are display advertisements that are targeted towards a
page viewer. Banners are strategically placed where people will see
them. You can design and display advertisements yourself, or you can
hire a professional. Banners can help your company achieve instant
results.
Email Marketing
Email marketing is simple and effective. Businesses can use email
marketing to maintain contact with existing clients and to seek out new
customers. Emails can be generated quickly to a wide variety of
demographics. Companies can send targeted emails based on shopping
history, geographic location, and personal information. Sometimes,
people prefer to receive emails over other forms of communication. In
any case, email marketing comes with drawbacks. Excessive and
unnecessary emails are referred to as spam and can be problematic to
users and businesses. Because of spam, some email inboxes are set to
automatically sort and delete emails from online marketing campaigns.
People do not always read email advertisements and will delete them
instantly.
Social Media Optimization
Social media optimization (SMO) is a term that refers to a
combination of different techniques that are used to promote a business
or company. This type of marketing focuses on social networking tools
like Facebook, MySpace, or Twitter. Social network sites provide access
to a wide variety of people with different backgrounds and interests.
People from all over the world join these sites to maintain contact with
their friends. SMO matches advertisements with social media users. For
example, you can pay to target college students, parents, men, or women.
Interactive Advertising
Interactive advertising describes both online and offline tools that
businesses use to recruit potential clients. Offline methods include
direct sales calls, interactive television, interactive kiosks, and
mobile devices. Email marketing, keyword optimization, blogging, and
social networking are some of the online techniques that are used for
interactive advertising. You can also choose to use other online methods
like video advertising and animations.
Online Public Relations
Public relations help businesses gain exposure and credibility.
Businesses employ strategies to connect with the public and ensure that
people know what is going on. Companies can present their activities
strategically to promote themselves. Online techniques include press
releases, article marketing, email marketing, blogs, and syndication.
Viral Marketing
With viral marketing, companies use word-of-mouth and popular social
networks to spread awareness of a product. These can be photos, videos,
songs, or text messages that capture a viewer's interest or attention.
In general, viral marketing techniques will capitalize upon something
catchy. These could be parodies of songs, movies, or celebrities. Viral
marketing can help a company increase its product or service sales.
Mobile Advertising
Mobile advertising makes use of text messaging. The advantage of this
method is that people are likely to read their text messages. A growing
number of people have internet-enabled phones and can click directly to
a company's website. Mobile advertising is becoming increasingly cost
effective.
Ad Serving
Ad serving allows you to be more strategic in how you display your
advertisements. This technology allows you to determine what ads make
the most money, and you can monitor how all of your advertisements
perform. You can use ad serving technology to come up with an effective
advertising plans and to increase your efficiency. You can save money by
being precise.
Web Analytics
Web analytics include statistical and demographic reports for
websites. You can collect data about the number of people visiting your
site as well as their personal information. Through web analytics, you
can customize your website to expand your markets and to meet the needs
of your client base.
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