Top Priority of Gen Y ..??? - "Money, Fame and Image"

Gen Y is always an interesting area for researchers and psychologists when it comes to behavioral studies. Yeah, Millennials’ profiles have been reviewed in every perspective. In a workplace, it is important to evaluate the trends of Gen Y employees for associating them to corporate world. Baby Boomers and Gen X were not a big headache for employers, may be because of the less competition in job market. Today, the number of business ventures has increased with a parallel increase of talents in the global job market.  The trend of shifting from companies to companies has also increased in such an extent.

Most studies say Gen Y is very selfish and more ego-centric. The recent study which appeared in the Journal of Personality and Social Psychology states that Millenials are more attracted to extrinsic goals which are associated to financial success, appearance, social recognition than intrinsic ones (self-acceptance, affiliation, community feeling).  The research has studied around 10 million young adults from 1966 to 2009 including Baby Boomers, Gen X and Gen Y. They were asked questions based on their involvement in community services, life goals along with asking how important it is for them to make an impact in the political structure, participating in charity services and being financially sound in society to develop a significant way of life. The findings show basic differences in community values and even in personal values while Gen Y gives more priority for ‘money, fame and image’.

More astoundingly, only 35 percent stay informed about political affairs, whereas, majority of the Millenials rated community issues are least important to them. Though, they could volunteer for many causes which give appearance, achievement and recognition.  The personal values and community values narrowed to a ‘me-centric’ system which can reason many personal issues like anxiety, despair, and isolation in a great level.

But the changing values of the Gen Y are more demanded in the society and in the personal level. While the tuning of Gen Y to Gen Me advantages by declining discrimination and developing equality, it makes negative impact with their detachment from community services and with impracticable expectations.

Have you thought of why Gen Y fascinated towards extrinsic goals? Well, more than reviewing Gen Y characteristics, many of the behavioral researchers are not interested to question ‘why’. Do you think, ‘what’ can make a big difference in the life style of Gen Y than ‘why’?

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Top 10 Cars in India

India has seen an exceptional growth in the auto industry in the past decade or so. Let's take a look at 10 top selling cars in India.

Maruti Alto 

The Suzuki Alto is a small car designed by Suzuki. Its selling points have long incorporated a low price and good fuel economy. The model, presently in its seventh generation, was introduced in 1979. It was launched in the local market on September 27 in 2000. The Alto badge has often been used on different cars in Japan and in export markets. The sales volume for Alto has reached 32,965.

Maruti Swift

Swift is a sub compressed car fashioned by Suzuki in Japan since 2000. Previously, the "Swift" nameplate had been applied to the Suzuki Cultus in export markets such as Australasia, Europe, India and North America. In India, Swift was launched by Suzuki as a joint venture with Maruti and the car is known as Maruti Suzuki Swift. In the Indian auto market Swift is offered with seven alternatives, four with petrol and three with diesel engine option. The sales volume is around 18,756. 

Wagon R

Wagon R was introduced in Japan in 1993 and in production by Suzuki till date. The 'R' sets for Recreation.
It is one of the first cars to use the "tall wagon or tall boy" design in which the car is designed to be strangely tall with a short bonnet and more or less vertical hatchback and sides in order to make the most of cabin space while staying within the car dimension restrictions. The sales volume for Wagon R has escalated to 14,888. It has been a money-making car for Suzuki even in the International market, largely since establishing the car in India. Sales of Suzuki Wagon R have reached 5 million units at the end of February 2010. 

Tata Indica Vista

Indica Vista was introduced at the ninth Auto Expo in New Delhi. The Tata Indica is a rear door automobile range by Tata Motors of India. It is the first ever passenger car from Tata Motors and is also measured as India's first indigenously developed passenger car. Around 910,000 Indicas were produced as of August 2008, and the platform had generated close to 1.2 million vehicles. In 2006-07, the annual sales of Indica have been as high as 144,690 units. Current monthly sales of Indica are around 8000 units. The models have also been exported to Europe, Africa and other countries since late in 2004. The sales volume for Vista is around 11,534. 

Hyundai i10

The 5-door hatchback subcompact, Hyundai i10, is produced by the Hyundai Motor Companies. It replaced the Hyundai Atos in some markets with its launch in October 2007. Produced in India at Hyundai's Chennai plant for the domestic and export markets, it is placed at the lower end of Hyundai's hatchback subcompact range. At present i10's sales volume are around 10744. 

Mahindra Bolero

The rugged car, Bolero Camper is the pick-up version of Mahindra's Bolero UV, a basic pick-up with an optional air conditioner for comfort and designed to be a strong vehicle. Despite the fact that it is based on a decades old platform, its high ground clearance makes it easier to drive on rural Indian roads. The sales volume for Bolero has reached 9,338. 

Tata Indigo Manza

The Tata Indigo is a compact car manufactured by Tata Motors of India. The Indigo Manza was launched on 14 October 2009.

The variation is based on the Tata X1 platform which was exhibited by Tata Motors in its prototype form called Elegante Concept during the 2007 Geneva Motor Show. The sales volume for Manza is around 9,272.

Maruti Suzuki Dzire

Suzuki launched a sedan based version of the Swift called the "Maruti Swift Dzire" in the Indian market. Swift DZire replaced Maruti Suzuki's well-liked entry level sedan, Maruti Suzuki Esteem on March 26, 2008, as the production of Esteem was halted in late 2007. Swift DZire was introduced only in the Indian market.

The Dzire has exactly the same wheelbase as the hatchback version and has an increased overall length due to the addition of the boot. It shares the same 1.2-liter K-series gasoline and 1.3-liter DDIS diesel engines fitted to the hatchback variation. The sales volume for this car is 8,637. 

Tata Nano

The city car, Tata Nano was launched by Tata Motors. The smallest and the lowest powered car in the world, was designed to be the cheapest car in India aiming at the lowest price section in the Indian domestic market. The car was launched in the Indian market in March, 2009, with a pre-launch price offer of 100,000 (US$ 2100). Among other reasons, the new emmission regulation forced Tata to refine the engine with a higher price tag. The sales volume reached around 7,723 for Tata Nano. 

Maruti Omni

Indian automaker Maruti Suzuki has manufactured the microvan, the Maruti Omni. The first version of Maruti Omni had 796 cc engines, same as the Maruti 800. Omni was the second vehicle to be launched by Maruti, one year after the 800, in 1984. The Omni is divided into two categories, the family version and the cargo version. The newer family version has two extra seats directly behind the front seating and facing away towards the rear of the van making it an eight seater. The sales volume for Maruti Omni went up to 7,668. 

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Top 10 Richest Man from India in 2011

Mukesh Ambani lead a top ten dominated by industrial tycoons, including ArcelorMittal chairman Lakshmi Mittal, who came in second with a net worth of USD 19.2 billion.

Energy and metal barons Shashi and Ravi Ruia lie fourth with a combined worth of USD 10.2 billion.

Kumar Birla, head of the fabrics-to-cement Aditya Birla conglomerate, Adi Godrej of the Godrej Group and construction tycoon Pallonji Mistry -- the largest individual shareholder of the Tata Group and father-in-law to Noel Tata, touted as a likely successor to Ratan Tata -- are also in the top ten.
Many of those companies are benefiting from India's plans to spend USD 1 trillion in the five years to 2017 to overhaul its creaking infrastructure, seen as a barrier to continued economic growth.

Only one name from India's showpiece IT sector made the top ten: Azim Premji, chairman of Wipro, India's No. 3 software services provider, ranked third with a net worth of USD 13 billion.

Savitri Jindal, head of Jindal Steel and Power Ltd, was India's richest woman, sitting fifth on the list with a net worth of USD 9.5 billion. Jindal was one of only five women on the list of one hundred.

A USD 39 billion telecom scandal, likely India's largest ever graft scam, made its mark on the list, with two accused in the case, Vinod Goenka and Shahid Balwa, falling out of the top 100. Both deny any wrongdoing.
Debutants on the annual list include Kapil Bhatia and his son Rahul, founders of budget airline IndiGo, and V.G. Siddhartha, whose coffee shop chain Cafe Coffee Day gave him a net worth of USD 595 million.
India's biggest gainer in percentage terms was Brijmohan Lall Munjal, head of two-wheeler HeroMoto Corp, whose net worth rose to USD 2.7 billion in the year his firm ended a 26-year partnership with Japan's Honda Motor.

India's auto industry has seen car sales declining on high interest rates while families of four continue to buy two-wheelers, most of which can be bought without relying on loans.

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