Internet Marketing is Obsoleting Traditional Media
Advertisers. Advertising via print and radio has been in steady decline for the
past few years and very soon we will see internet marketing surpass television
as well, possibly in the next year or two.
The main job of advertising companies that make commercials
for radio and TV is to find creative ways to market their client’s products so
that people who happen to be tuned in will choose that product over similar
items.
This process is simplified by search engine marketing
manager doing correct implementation of search engine marketing definition using Search
Engine Optimization (SEO) tactics to make your website more accessible to
people searching for the product you are selling. Some of the many advantages
that online marketing offers over traditional media outlets:
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Reduced Cost - The starting cost of online
marketing is only a fraction of the thousands of dollars that Yellow Pages,
television and radio ads cost. In addition, while traditional ads may only run
for a short time, a search engine marketing techniques can deliver long-term
results. You can also save money with online Pay-Per-Click advertising where it
is easy to experiment with small ad volumes until you perfect your strategy and
then expand your marketing budget when you are assured of a positive sales
return.
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Everything Is Measurable - When you place
an ad in the newspaper or a magazine, it can be difficult to assess the direct
sales impact for your business. With online marketing, everything can be
tracked and illustrated in detailed graphs that illustrate traffic growth,
leads and sales conversions from your specific search engine marketing
campaigns. Using a free traffic analysis tool like Google Analytics, it is
easy to calculate your return on investment (ROI) so you can appreciate the
excellent value generated from your online marketing budget.
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Brand Engagement - In the crowded market,
you need to establish and maintain positive brand awareness and client loyalty.
Apart from word-of-mouth and leveraging your personal relationships with your
established clients, a website is the most important marketing tool a business
can have. A regularly updated website with well-written content that maintains
people’s interest is essential to showing people exactly how your business is
distinctive - and how you offer the best value to your clients.
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Demographic Targeting - The degree to which an internet
marketing campaign can target and measure the response from specific
demographics and regions such as Toronto is often astonishing to business
owners who normally use traditional media. New demographic
prediction and online advertising platforms allow you to specifically
target the specific consumer demographics most likely to buy your products. In
particular, if you want to target young people between the ages of 16-30,
you'll need an online marketing strategy to reach them where they spend the
bulk of their time: On the Internet and on social media sites.
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Real-Time Results - With internet marketing
you don’t have to wait weeks to see a significant boost in your business. With
a paid search engine marketing campaign you can experience real-time results
that enable you to fine-tune your marketing message to achieve your desired
effect. If your marketing strategy isn't working effectively, real-time
monitoring tools allow you to easily pin-point exactly where you are going
wrong.
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Easily Refine Your Strategy - Using online
marketing analytics and tracking tools you can test conversion rates at a
fraction of the cost of a traditional media campaign. Online marketing levels
the playing field and allows savvy small businesses to compete in competitive
niches that previously would only be open to large corporations and their
massive marketing budgets. If your marketing strategy is not bringing in the
return on investment (ROI) that you desire, you can work to perfect it without
having to launch an expensive new campaign as would be required with most
traditional media outlets.
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Long-Term Exposure - The benefit of an
organic search engine marketing campaign that optimizes a website for specific
keywords is that you will achieve a long-term return on your investment. Once
your website’s visibility is well-established with search engines, it is easy
to do regular low-cost maintenance of your strategy. The early adopters of new
online marketing platforms like social media marketing will have a significant
head start over their competition.
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Product Information - Today’s savvy
consumers want to compare reviews and opinions of friends, trusted bloggers and
industry experts before they make a decision. If you can provide quality,
linkable information that is what people are looking for, then the next step of
converting users into paying clients can be very easy. With social media
networks like Facebook and Twitter re-enforcing the value of positive
word-of-mouth exposure, trust is more important than ever in the marketing
field.
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Less Intrusive - Most savvy consumers
dislike intrusive traditional marketing methods like direct mailing, print ads
and television advertisements. When someone buys a newspaper or magazine, they
want to read interesting articles not be bombarded with irrelevant ads. While
mediums like television can still be useful for maintaining awareness of large
corporate brands, it is not an effective medium for most small and medium-size
businesses. With online marketing, you can target consumers precisely when they
are searching for products and services that your business can provide.
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Holds Their Attention - When people read
the newspaper or a magazine they may scan over the advertisements beside the
article but there is no way to engage their attention. With internet marketing
you can encourage them to take action, visit your website and read about your products
and services which results in vastly increased “stickiness” of your marketing
message.
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